Audience Research

Once I had my idea secure, I wanted to recieve people's opinions on it. I thought the best way to get my idea noticed by a mass audience would be the internet. To narrow the audience down to roughly my target audience, I used YouTube. I posted my idea as a comment on a lyric video of the song I want to use (Owl City - Galaxies). A potential problem I could have had with this would be that my comment would get lost within the millions of other users' comments. This was the result:

Owl City -Galaxies video (unofficial)

My comment recieved 20 'likes' from Owl City fans and an appreciative comment. I will partake in more depth into Audience Research to refine what my target audience wants from my media text. This was a useful start to confirm my idea.

I then gave a group of people around the age of my target audience a few tasks and questions to answer. Here are the results:


Audience Research from Holly Jones on Vimeo.

What I have learnt:

• Owl City fans have accepted my idea
• I can now go ahead planning more detailed aspects.
• Bright and bold colours such as orange, green and yellow were most popular when people were asked about which represented happiness for them the most. This means, I need to add more props and settings that involve these colours. The hill setting will be ideal to bring out the bright green grass. 
• Most people liked music video narratives with depth and meaning rather than a focus on the artist and material objects such as money and cars. My music video will be focusing on the joys and energy of childhood and the future prospects for young generations.
• When watching the 'Alligator Sky' music video, most people picked up on the picturesque scenery. I can mimic this by using panning shots when on top of the hill, giving the audience a good view of the rural scenery. 
• Many of the interviewees understood that the unusual costumes and narrative used in 'Alligator Sky' were reflecting the style of Owl City. I should also aim to reflect Owl City's style of music through the use of interesting characters and props such as the sky lanterns and fairy lights.
• Most interviewees associated the song 'Galaxies' by Owl City with summer and happiness. This is good as those are two themes I would like to incorporate into my music video. The children playing will give of a care-free atmosphere and hopefully the clear sky will indicate summer.