Whilst my music video was still in production (in the process of editing), I got a few older, more experienced Media Studies students to give me feedback on my work so far. Both of these students immediately picked out the hand-drawn animation. They said it stood out to them as different from what a normal music video would include. They said it showed a good use of various media formats and made the music video more interesting. They also liked the way the artist shots were positioned so that the artist could be seen from flattering angles. The strong lighting helped this. The one thing they did have an issue with was that the artist's lip movements were slightly out of sync with the music and that disrupted the flow of the music video overall.
Facebook Feedback 
Once I had finished editing my music video, I uploaded it to Vimeo. To gain some feedback on my final cut, I posted the video on Facebook for peer evaluation. The first peer commented on the build up to the sky lanterns showing that he appreciated the narrative and sentiments behind the sky lantern launch. The second peer thought the music video on the whole worked well and impressed him. The third peer commented on how well the video worked with the choice of song. He also commented on the use of the hand-drawn animation, showing that it was a success in making the music video more interesting. The one improvement that all of these peers suggested was the artist shots. They felt that the artist's lack of emotion when singing did not fit the upbeat mood of the song and the narrative. When filming the artist shots, I could have told my actor to put more feeling into his singing. I felt his singing was emotionless because he did not know the song or artist as well as I did. His enthusiasm was not as great.
Audience Feedback from Holly Jones on Vimeo.
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